Established by Efren Ll. Cruz, RFP® in February 20, 2006, the Personal Finance Advisers or PFA is a fee-only financial adviser that provides end to end solutions in financial planning to both individuals and corporations. PFA’s clients are among the top 1,000 corporations in the Philippines as well as small & medium scale enterprises, high net worth individuals and a multitude of ordinary individuals wishing a better future for themselves and their families.
On July 8, 2009, PFA was named the Philippine’s first “International Best Provider” of employee finance education by the Personal Finance Employee Education Fund, Inc. (PFEEF). PFEEF, a US-based non-profit charitable foundation, identified PFA as a high quality provider of workplace financial programs to employees.
PFA does not sell or endorse any financial products provider.
PFA’s principal and pool of consultants have over 30 years of experience in the financial services industry in the Philippines.
PFA is a results driven company that values meaningful improvement in its clients through training and coaching.
Efren Ll. Cruz, RFP® is a seasoned investment manager, bestselling author, columnist for Philippine Daily Inquirer, Cebu Daily News and MoneySense Magazine, frequent TV and radio financial planning expert, independent blogger for www.savingstips.com.ph, and registered financial planner with RFP® Philippines. He was named 1 of 12 most influential people in personal finance by MoneySense magazine.