EnRich Cash, Debt, Risk Wealth Management
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Established by Efren Ll. Cruz, RFP® in February 20, 2006, the Personal Finance Advisers or PFA is a fee-
On July 8, 2009, PFA was named the Philippine’s first “International Best Provider” of employee finance education by the Personal Finance Employee Education Fund, Inc. (PFEEF). PFEEF, a US-
PFA does not sell or endorse any financial products provider.
PFA’s principal and pool of consultants have over 30 years of experience in the financial services industry in the Philippines.
PFA is a results driven company that values meaningful improvement in its clients through training and coaching.
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Efren Ll. Cruz, RFP©
Chairman and & Chief Executive Officer
Efren Ll. Cruz, RFP® is a seasoned investment manager, bestselling author, columnist for Philippine Daily Inquirer, Cebu Daily News and MoneySense Magazine, frequent TV and radio financial planning expert, independent blogger for www.savingstips.com.ph, and registered financial planner with RFP® Philippines. He was named 1 of 12 most influential people in personal finance by MoneySense magazine.